When you ask several developers to quote the same project, the numbers can differ by a factor of ten. One says five million, another says sixty — for something that looks like "a website".
That gap usually does not mean one is overcharging and the other is honest. It means the two of them are selling two completely different products under the same name.
This article breaks down exactly what builds the price, where the hidden costs are, and what you actually get at each budget level.
Why the quotes differ so much
Three factors account for most of the difference.
1. Pre-made template or custom design
This is the single biggest factor.
In the first approach, the developer buys a ready-made template, swaps in your logo and colours, and delivers. It is fast and cheap. The trouble starts when you want to change something the template was never built for — then you either hear "that is not possible", or you pay more than building it properly would have cost in the first place.
In the second approach, the layout and structure are written from scratch for your business. It costs more, but it has no ceiling and stays extensible for years.
Which is right? It depends. If you need a simple brochure site that will not change, a template is a reasonable choice. But if the site is meant to be a sales tool and grow with you, a template is usually a cheap purchase you have to make all over again two years later.
2. What the site actually does
A company site that only displays information and an online store that has to handle a cart, stock levels, product variants, discount codes and a payment gateway are not comparable in scope.
Every feature where the user does something — registers, pays, submits a form, uploads a file — carries programming logic, validation and security considerations behind it. None of that is visible in the design, but it takes most of the time.
3. What you never see
A significant share of the cost of a good website goes into things a visitor never notices: load speed, correct structure for search engines, security, automated backups, and an admin panel that is genuinely usable.
A site that does not load within three seconds loses part of its visitors before it is even seen. That cost never appears on an invoice, but it is paid every month.
The hidden costs nobody mentions
The number you hear first is rarely the whole story. Before deciding, ask explicitly about these:
ItemWhy it matters
Hosting and domain | An annual cost, usually quoted separately from the project
Initial content entry | Who types in the text and images? If it is you, that takes real time
Admin panel training | Without it, the panel goes unused
Post-launch support | What does it cover, and for how long?
Later changes | What is the hourly or per-item rate?
Technical SEO | Included in the price, or billed separately?
A lack of clear answers here is the biggest warning sign. A low price that does not cover these is not actually a low price — part of the cost has simply been deferred.
What to expect at each budget level
These figures reflect our own pricing as of autumn 2026, and are meant to give you a realistic picture of the market.
Company website — from 18 million toman
Includes custom design, correct rendering on mobile and tablet, server setup, an SSL certificate and admin panel training.
That is the baseline. Items such as a blog, a portfolio section, a form builder or trust certification are added according to your needs.
Online store
Starts higher, because the cart, product management, payment gateway and order panel are part of it from the beginning.
If you already sell on a marketplace, connecting the site directly to it is also possible — meaning you get your own storefront without giving up your current sales channel.
Custom systems
A CRM, a learning platform, or any software shaped around your specific workflow has no fixed price; it is quoted after the requirements are reviewed.
How to plan your budget properly
Define the problem, not the solution. Instead of "I want a website", say "I want customers to place orders without calling us". A good developer turns that sentence into the right solution — sometimes simpler and cheaper than what you had in mind.
Separate essential from desirable. Do not ask for everything in version one. A site that launches three months later has lost three months of customers. Start with the core and add the rest once you can see how people actually use it.
Budget for maintenance. A website is like a car; building it is not the end. Security updates, content changes and bug fixes are ongoing costs.
Treat the cheapest quote with caution. A price far below the rest usually means something has been left out — and it is usually the invisible part: security, speed, backups or support.
Five questions to ask
Before you commit, ask these directly and get the answers in writing:
- Is this a custom design or a pre-made template?
- Exactly what is included in this price, and what is not?
- What is the delivery timeline, and what happens if it slips?
- After delivery, what does support cover and for how long?
- Can I see previous work and speak to those clients?
The fifth is the most important. Anyone who has delivered good work welcomes that question.
In summary
There is no fixed price for a website, because "a website" is not a single product. What builds the price is this: whether the design is custom, what the site actually does, and the quality of the parts nobody sees.
Instead of asking "how much is it?", ask "what exactly do I get for this budget?" — the answer to that question separates a good investment from an expense you will repeat.
Want a rough figure for your own project? On the pricing calculator, pick your site type, tick the features you need, and see an estimate immediately — no phone call required.
